Architectural Signage

Signage has changed a lot over the years. Across static and digital, wayfinding, branding and information display is increasingly blended into the built environment bringing brands to life unlike ever before. 

At OMG! our experience in design and strength in fabrication and manufacturing helps us adapt to these new challenges. We’re innovators with the knowhow to manufacture and install true branded environments into physical spaces. Be it wayfinding, facades, temporary installations, or art, we are able to prototype workable solutions to interior and exterior design problems, pushing the boundaries of traditional signage through wall and glass treatments, illumination and integrated displays.

Do you operate a restaurant, entertainment complex, hotel or multi site retail chain, or even the shopping mall itself? 

If so, Architectural Signage is a critical element to your potential brand success as it represents that bespoke opportunity to strengthen your brand, aid your customer journey and enhance the overall built environment. 

So how closely have you considered your signage? No doubt you’ve paid very close attention to your exterior commercial signage. It is nothing short of perfect right? Or least it should be. It’s a beacon of your brand values that entices people through your doors. But what happens inside? Does the experience continue?

Just as important as the signs out front, your architectural signage helps earn customer loyalty and cement your reputation for excellence.

Our professionals are well-versed with the latest trends in architectural signage, having studied changes in branding and wayfinding that have occurred over the last 35 years, and if your existing architectural signs are looking dated and tired, now might be the time to learn more about modern architectural products with the experts here at OMG!.

We’re here to help set your business apart from the competition. If you want to modernise and professionalise your business, we can help.

Why Is Custom Architectural Signage Beneficial to My Business?

Did you know that up to 75% of people will enter a store they’ve never previously seen based purely on the architectural signage? That figure alone highlights the importance of modernising any outdated signs that could be driving prospects away. But custom architectural signage is beneficial for more than just capturing attention.

Drive more sales

The same FedEx study that highlighted ¾ of people enter a store based on signage also found that 68% of people admitted to purchasing an item just because the architectural signage caught their attention. So, architectural signage in Australia is just as important for highlighting products as it is your company.

Inform customers

Architectural signage isn’t just about driving sales. It’s also about enhancing the customer experience. How do people find their way to the correct shopping aisle? Do your signs make it straightforward for people to navigate your entertainment complex? Give the customer a positive experience with your architectural signage, navigate them to their desired location effectively and you’ll boost the chances of earning repeat business and an excellent reputation.

Increase brand awareness

Your signs say a lot about your brand. If they look old and dated, so will your business. We live in the digital age, where people are accustomed to seeing LED signs, gadgets and dynamic communications. Modernise your architectural signage with the help of our experts, and you can feel confident that you’ll boost brand awareness and customer loyalty.

Learn More about Digital Signage Architecture

Instead of letting your company fall behind the times, get ahead with our cost-effective, dynamic, digital architectural signage. Thanks to the latest touchscreen and LED technology together with powerful content management systems, you can change the messaging on your custom architectural signage as and when required, eliminating the need to replace your signs each time you refresh your company’s look.

At OMG!, we’re leading designers and producers of custom architectural signage, and no task is beyond our capabilities. Call us to book your consultation and to obtain a free quote, and we’ll gladly tell you how we can elevate your business to new heights through the power of custom architectural signage.